Instagram has become a popular social media platform for people from all walks of life. Whether to keep in touch with friends and family or to promote their brand, many individuals and businesses use Instagram to reach a wider audience. One of the metrics used to measure the popularity of an Instagram post is views. Instagram views is a crucial metric that measures the number of times a user sees a video, Reel, or IGTV. However, understanding how Instagram views work can be a bit tricky. In this blog post, we’ll decode the algorithm behind Instagram views by iDigic.
Firstly, Instagram views are counted differently depending on the type of content. For instance, for videos and Reels, one view is counted when a user watches it for at least 3 seconds, while the views for IGTV videos are counted when a user watches the video for at least one minute. Additionally, the views are also counted if users watch the content several times, but Instagram removes views from repeat users so that the number of views cannot be artificially inflated.
Secondly, the Instagram algorithm is designed to show content to users, which is relevant and personalized to them. Instagram uses machine learning and artificial intelligence algorithms to predict the user’s behavior and preference. This algorithm is constantly learning and updating based on the user’s behavior on the platform and its interaction with other users and accounts.
Thirdly, Instagram views affect the algorithm and the visibility of content in the user’s feed. The higher the views, the more likely the platform will feature the post on the explore page or the recommended section. As a result, the Instagram algorithm will favor content with higher views, as it indicates that the content is relevant and engaging to the users.
Fourthly, the timing of the post can also influence the views. Posting at the right time is crucial because the Instagram algorithm determines the visibility of a post within the first hours after publishing. Therefore, Instagrammers should post when their followers are most active online to increase the chances of getting more views. Instagram insights can provide users with a comprehensive analysis of their audience’s behavior, including the days and times where the audience is most active.
Lastly, Instagram views can be boosted through the use of relevant hashtags. By using hashtags in the post, users can increase their visibility by allowing other users to discover their content. However, users must avoid using banned hashtags, as Instagram may penalize the user’s account and make it less visible.
Conclusion:
Instagram views are essential for businesses and influencers trying to promote their brand and reach a wider audience through Instagram. Understanding the algorithm behind Instagram views is the first step towards increasing engagement and boosting the visibility of their content. By taking advantage of the Instagram algorithm and posting relevant, personalized content, and using relevant hashtags, Instagrammers can boost their views and reach a wider audience. Finally, users should stay updated on the latest Instagram algorithm updates and make necessary changes to stay ahead of the curve.